Your senior people write great prompts. Everyone else guesses. So the same client gets sharp work one week and generic AI slop the next, and someone has to catch it before it ships.
The fix is two-fold: make it easy for anyone to write a strong prompt, and standardize the prompts that already work. Doing that in a scattered doc of copy-paste snippets never sticks, because no one keeps it updated or uses it under deadline.
Pretty Prompt handles both. Anyone can turn a rough ask into a strong prompt in one click, and your best prompts live in a shared library the whole team can reuse.